By guiding the design of customer interactions, the principles of behavioral science offer a simple, low-cost route to improved customer satisfaction - McKinsey

Customer satisfaction is a result of a complex process of separate or interlinked interactions between a customer and organization. Often organizations put big amount of resources to increase customer satisfaction, however customers’ attitudes and behaviors do not change. By analyzing the full process of customer experience in behavioral sciences lens, we are able to design a Customer Journey Map in order to identify shortcomings in organizational systems or business processes and develop solutions for improvement.