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We are the interdisciplinary team of professionals who believe that science-based and data-driven decisions can bring a positive social impact. As a pro-social enterprise, we partner with government agencies, international organizations, non-profits and socially-minded companies to address pressing policy and organizational problems. We are here to advise you on applying behavioral insights to make your policies, programs and business processes more human-centered.
Our Mission
Leaders, policymakers or program staff often overlook such root causes of a problem as intrinsic human biases, mental models and existing social or physical context in which people make decisions and act.
BI helps to understand how context, intrinsic human biases and mental models influence people’s behavior. In other words, BI can provide in-depth understanding of drivers behind decisions and behaviors of individuals, rather than making assumptions on how they should or would act.
Years of BI application worldwide shows that insights into human behavior can lead to more human-centered and impactful policies, programs and projects that drives social or organizational change.
To address any ethical concerns that may arise during our work, we closely follow the BI ethical guidelines of the OECD. Stakeholder engagement, transparency and accountability are the key principles of our work.
Meet our expert and discover how you can optimise your program, platform or product with behavior insights.
We use our expertise in applied behavioral research and communication sciences to deliver behaviorally informed and evidence-based strategies for sustainable change.
