The research report presents the findings of a qualitative behavioral study exploring the decision-making logic of citizens who identify as supporters of the ruling party in Georgia, “Georgian Dream,” as well as those who consider themselves neutral. The primary aim is to better understand the psychological, emotional, and social factors that shape political loyalty to the status quo and to identify the mechanisms—both barriers and potential enablers—that influence openness to political and civic engagement, especially in the light of ongoing mass protests.
Conducted through in-depth interviews and grounded in internationally recognized behavioral science methodologies, the study offers a nuanced perspective on how individuals navigate complex political environments marked by uncertainty, polarization, and perceived risks. Rather than focusing on ideological affiliations or partisan divides, this report investigates the underlying behavioral drivers that sustain inertia and explores the conditions under which change becomes conceivable, acceptable, and actionable.
While the research is context-specific to Georgia, the insights generated are transferable. They can inform strategies aimed at increasing public participation and democratic resilience in other countries where similar patterns of loyalty to the status quo—often rooted in fear, habit, or distrust—shape civic and political behavior.
We hope this work contributes to a deeper, evidence-based understanding of citizen decision-making and supports efforts to strengthen democratic processes through more targeted, empathetic, and behaviorally informed approaches.
