Increasing plastic waste collection in the cities of Georgia with Behavioral Insights

Georgia aims to recycle 50% of plastic waste by 2025 and 80% by 2030. BISC Partners and UNDP Accelerator Lab collaborated on a pilot project in 2021 to encourage residents to separate plastic waste. The project implemented behavioral science principles to design infrastructure and communication messages to change behavior. The interventions had a positive impact, resulting in a 60% improvement in waste collection quality. Based on the findings, BISC Partners developed recommendations for future experiments and scale-up.

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