{"id":2613,"date":"2021-06-14T06:02:55","date_gmt":"2021-06-14T06:02:55","guid":{"rendered":"https:\/\/biscpartners.com\/?p=2613"},"modified":"2022-07-23T08:20:23","modified_gmt":"2022-07-23T08:20:23","slug":"behavior-insights-and-communication","status":"publish","type":"post","link":"https:\/\/biscpartners.com\/ge\/behavior-insights-and-communication\/","title":{"rendered":"\u10d1\u10d8\u10f0\u10d4\u10d5\u10d8\u10dd\u10e0\u10d8\u10e1\u10e2\u10e3\u10da\u10d8 \u10db\u10d8\u10d2\u10dc\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0"},"content":{"rendered":"<p>\u10d7\u10e3 \u10d2\u10d5\u10d8\u10dc\u10d3\u10d0 \u10e8\u10d4\u10ea\u10d5\u10d0\u10da\u10dd \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1 \u10e5\u10ea\u10d4\u10d5\u10d0, \u10d0\u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d3\u10d4\u10e1: \u10d0) 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\u10d3\u10d0\u10ec\u10e7\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10d0\u10db\u10d6\u10d0\u10e0\u10d4\u10e3\u10da\u10dd\u10d3\u10d0\u10dc, \u10d3\u10d0\u10db\u10d7\u10d0\u10d5\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10dc\u10d0\u10e0\u10e9\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10d7\u10d0\u10d5\u10e1\u10d4\u10d1\u10d8\u10d7 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1 \u10e3\u10e0\u10dc\u10d0\u10e8\u10d8. \u10e1\u10ee\u10d5\u10d0 \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8\u10d7 \u10e0\u10dd\u10db \u10d5\u10d7\u10e5\u10d5\u10d0\u10d7, \u10e4\u10d8\u10d6\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10d9\u10dd\u10dc\u10e2\u10d4\u10e5\u10e1\u10e2\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10d3\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10dd\u10e2\u10d8\u10d5\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d0\u10e6\u10d5\u10d8\u10d5\u10d4\u10d1\u10d0. \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d0\u10db\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10d8\u10e5\u10ea\u10d0 \u10d0\u10ee\u10d0\u10da\u10d8 \u10e5\u10ea\u10d4\u10d5\u10d0 \u10e9\u10d5\u10d4\u10d5\u10d0\u10d3.<\/p>\n\n\n\n<p>\u10e5\u10ea\u10d4\u10d5\u10d8\u10e1 \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10d8 \u10d0\u10e0\u10d8\u10e1 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d3\u10d4\u10e2\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d8\u10d9\u10d5\u10da\u10d4\u10d5\u10e1 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10e1 \u10d3\u10d0 \u10d7\u10e3 \u10e0\u10d0 \u10d1\u10d0\u10e0\u10d8\u10d4\u10e0\u10d4\u10d1\u10d8 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10e1 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10e8\u10d8, \u10e0\u10dd\u10db \u10de\u10e0\u10dd\u10d2\u10e0\u10d0\u10db\u10d0, \u10e1\u10d0\u10d9\u10d0\u10dc\u10dd\u10dc\u10db\u10d3\u10d4\u10d1\u10da\u10dd \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d8, \u10e4\u10d8\u10d6\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e4\u10e0\u10d0\u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10e3\u10e0\u10d0 \u10d0\u10dc \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10db\u10d0\u10e5\u10e1\u10d8\u10db\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10db\u10d8\u10d4\u10e1\u10d0\u10d3\u10d0\u10d2\u10dd\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1 \u10e5\u10ea\u10d4\u10d5\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10e1\u10ef\u10d8\u10e1 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d4\u10d1\u10e3\u10e0\u10d4\u10d1\u10d4\u10d1\u10e1.<\/p>\n\n\n\n<p>\u10db\u10e1\u10d2\u10d0\u10d5\u10e1 \u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10e1\u10d3\u10d0\u10ea\u10d5\u10d8\u10d7 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3, \u10e7\u10d5\u10d4\u10da\u10d0 \u10ec\u10d0\u10db\u10dd\u10ec\u10e7\u10d4\u10d1\u10d0 \u10d0\u10dc \u10de\u10e0\u10dd\u10d2\u10e0\u10d0\u10db\u10d0, \u10e1\u10d0\u10ef\u10d0\u10e0\u10dd \u10e1\u10d4\u10e5\u10e2\u10dd\u10e0\u10e8\u10d8 \u10d7\u10e3 \u10d9\u10d4\u10e0\u10eb\u10dd \u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8, \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10d4\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10d0\u10dc \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0, \u10d5\u10d4\u10d1-\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\u10e1 \u10d0\u10dc \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d8\u10e1 (user flow) \u10e8\u10d4\u10db\u10e3\u10e8\u10d0\u10d5\u10d4\u10d1\u10d0, \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d4\u10d2\u10db\u10d0 \u10d3\u10d0 \u10d0.\u10e8. \u10e3\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d8 \u10d3\u10d0 \u10d0\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10d0\u10e6\u10e1\u10d0\u10e5\u10db\u10d4\u10da\u10d8 \u201e\u10db\u10d0\u10e0\u10e8\u10e0\u10e3\u10e2\u10d8\u10e1\u201c \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10e1 \u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e0\u10d0\u10e8\u10d8\u10ea \u10d2\u10d5\u10d4\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d0 \u10e5\u10ea\u10d4\u10d5\u10d8\u10e1 \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc \u10d8\u10d3\u10d0 \u10d1\u10d8\u10f0\u10d4\u10d5\u10d8\u10dd\u10e0\u10d8\u10e1\u10e2\u10e3\u10da\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d4\u10d1\u10d8.<\/p>\n\n\n\n<p>\u10d0\u10db\u10d0\u10e1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e1\u10d0\u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10dd \u10d8\u10e1\u10d0\u10d0, \u10e0\u10dd\u10db \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10d7\u10d8\u10d7\u10e5\u10dd\u10e1 \u10d8\u10dc\u10e4\u10e0\u10d0\u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10e3\u10e0\u10d0\u10ea \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10e1, \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10d7\u10d0\u10dc\u10ee\u10db\u10dd\u10d1\u10d0\u10ea\u10d0\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0 \u10d6\u10dd\u10d2\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d4\u10e1 \u10e5\u10ea\u10d4\u10d5\u10d0\u10e8\u10d8 \u10d0\u10e0 \u10d2\u10d0\u10d3\u10d0\u10d8\u10d7\u10d0\u10e0\u10d2\u10db\u10dc\u10d4\u10d1\u10d0 - \u10d2\u10d0\u10ea\u10ee\u10d0\u10d3\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10e3\u10e0\u10d5\u10d8\u10da\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10e5\u10db\u10d4 \u10d4\u10e0\u10d7\u10d0\u10db\u10d4\u10dc\u10d7\u10e1 \u10d0\u10e0 \u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0.&nbsp;<\/p>\n\n\n\n<p>\u10d7\u10e5\u10d5\u10d4\u10dc \u10d7\u10d0\u10d5\u10e1 \u10d3\u10d0\u10d0\u10d9\u10d5\u10d8\u10e0\u10d3\u10d8\u10d7:<\/p>\n\n\n\n<p>\u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10d6\u10d4 \u10d6\u10e0\u10e3\u10dc\u10d5\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10de\u10e0\u10d8\u10dd\u10e0\u10d8\u10e2\u10d4\u10e2\u10d8\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0 \u10e1\u10e3\u10de\u10d4\u10e0\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10e8\u10d8 \u10e8\u10d4\u10e1\u10d5\u10da\u10d8\u10e1\u10d0\u10e1 \u10d2\u10d0\u10ee\u10e1\u10d4\u10dc\u10d3\u10d4\u10d1\u10d0\u10d7 - \u10dc\u10d0\u10ed\u10e0\u10d8\u10e1 \u10e9\u10d0\u10dc\u10d7\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10ec\u10d0\u10db\u10dd\u10d2\u10d4\u10e6\u10dd\u10d7, \u10e0\u10dd\u10db \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10ee\u10da\u10e8\u10d8 \u10e2\u10e0\u10d0\u10dc\u10e1\u10de\u10dd\u10e0\u10e2\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d0\u10e0 \u10d8\u10ee\u10db\u10d0\u10e0\u10dd\u10d7 \u10de\u10dd\u10da\u10d8\u10d4\u10d7\u10d8\u10da\u10d4\u10dc\u10d8\u10e1 \u10de\u10d0\u10e0\u10d9\u10d4\u10d1\u10d8. \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3 , \u10d2\u10d0\u10d5\u10d8\u10ec\u10e7\u10d3\u10d4\u10d1\u10d0\u10d7 - \u10e1\u10d0\u10ee\u10da\u10e8\u10d8 \u10d9\u10d8 \u10dc\u10d0\u10ed\u10e0\u10d8\u10e1 \u10e9\u10d0\u10dc\u10d7\u10d4\u10d1\u10d8\u10e1 \u10d9\u10dd\u10da\u10d4\u10e5\u10ea\u10d8\u10d0 \u10d2\u10d0\u10e5\u10d5\u10d7;<\/p>\n\n\n\n<p>\u10e1\u10d0\u10ee\u10da\u10d8\u10d3\u10d0\u10dc \u10dd\u10e4\u10d8\u10e1\u10d0\u10db\u10d3\u10d4 2 \u10d9\u10d8\u10da\u10dd\u10db\u10d4\u10e2\u10e0\u10d8\u10ea \u10d0\u10e0\u10d0\u10d0 \u10d3\u10d0 \u10e7\u10dd\u10d5\u10d4\u10da \u10d3\u10e6\u10d4 \u10d2\u10d8\u10dc\u10d3\u10d0\u10d7, \u10e0\u10dd\u10db \u10d4\u10e1 \u10db\u10d0\u10dc\u10eb\u10d8\u10da\u10d8 \u10e4\u10d4\u10ee\u10d8\u10d7 \u10d2\u10d0\u10d8\u10d0\u10e0\u10dd\u10d7, \u10d7\u10e3\u10db\u10ea\u10d0 \u10db\u10d0\u10d8\u10dc\u10ea \u10e2\u10d0\u10e5\u10e1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10eb\u10d0\u10ee\u10d4\u10d1\u10d8\u10d7 \u10db\u10d7\u10d0\u10d5\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d4\u10e1 \u10d0\u10db\u10d1\u10d0\u10d5\u10d8: \u10ee\u10d0\u10dc \u10ec\u10d5\u10d8\u10db\u10d0\u10e1 \u10d3\u10d0 \u10e3\u10d0\u10db\u10d8\u10dc\u10d3\u10dd\u10d1\u10d0\u10e1 \u10d0\u10d1\u10e0\u10d0\u10da\u10d4\u10d1\u10d7, \u10ee\u10d0\u10dc \u10db\u10d0\u10e6\u10d0\u10da \u10e5\u10e3\u10e1\u10da\u10d4\u10d1\u10e1, \u10ee\u10d0\u10dc\u10d0\u10ea \u10d9\u10d8 \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3 - \u10e3\u10ee\u10d0\u10e1\u10d8\u10d0\u10d7\u10dd\u10d1\u10d0\u10e1.<\/p>\n\n\n\n<p>\u10db\u10d4\u10e1\u10d0\u10db\u10d4 \u10d3\u10e6\u10d4\u10d0 \u10d3\u10d8\u10d4\u10e2\u10d0\u10d6\u10d4 \u10ee\u10d0\u10e0\u10d7 \u10d3\u10d0 \u10dc\u10d0\u10ee\u10e8\u10d8\u10e0\u10ec\u10e7\u10da\u10d4\u10d1\u10e1 \u10d4\u10e0\u10d8\u10d3\u10d4\u10d1\u10d8\u10d7 - \u10de\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10e4\u10e3\u10dc\u10d7\u10e3\u10e8\u10d4\u10e3\u10da\u10dd\u10d1\u10d8\u10e1\u10d9\u10d4\u10dc \u10d0\u10e0\u10ea \u10d9\u10d8 \u10d8\u10ee\u10d4\u10d3\u10d4\u10d1\u10d8\u10d7. \u10e1\u10d0\u10db\u10e1\u10d0\u10d0\u10d7\u10d8\u10d0\u10dc \u10e8\u10d4\u10ee\u10d5\u10d4\u10d3\u10e0\u10d0\u10d6\u10d4 \u10d5\u10d8\u10e6\u10d0\u10ea\u10d0\u10db \u10d9\u10e0\u10d4\u10d9\u10d4\u10e0\u10d4\u10d1\u10d8\u10d7 \u10e1\u10d0\u10d5\u10e1\u10d4 \u10d7\u10d0\u10e1\u10d8 \u10e8\u10d4\u10db\u10dd\u10d8\u10e2\u10d0\u10dc\u10d0 \u10d3\u10d0 \u10ec\u10d8\u10dc \u10d3\u10d0\u10d2\u10d8\u10d3\u10d2\u10d0\u10d7 \u10d3\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10dc\u10d0\u10ee\u10d4\u10d5\u10d0\u10e0 \u10e1\u10d0\u10d0\u10d7\u10e8\u10d8 \u10d0\u10e6\u10db\u10dd\u10d0\u10e9\u10d4\u10dc\u10d7, \u10e0\u10dd\u10db \u10d2\u10d0\u10e3\u10db\u10d0\u10e0\u10d7\u10da\u10d4\u10d1\u10da\u10d0\u10d3 \u10d1\u10d4\u10d5\u10e0\u10d8 \u10db\u10d8\u10d8\u10e0\u10d7\u10d5\u10d8\u10d7.<\/p>\n\n\n\n<p>\u10d0\u10db\u10d0\u10e1 \u10f0\u10e5\u10d5\u10d8\u10d0 - intention action gap - \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10dc\u10d0\u10d7\u10e5\u10d5\u10d0\u10db\u10d8 \u10d0\u10e0 \u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0 \u10e1\u10d0\u10e5\u10db\u10d4\u10e1. \u10d1\u10d8\u10f0\u10d4\u10d5\u10d8\u10dd\u10e0\u10d8\u10e1\u10e2\u10e3\u10da\u10d8 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d0 \u10e1\u10dd\u10ea\u10d8\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8, \u10e4\u10e1\u10d8\u10e5\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8, \u10e2\u10e0\u10d0\u10d3\u10d8\u10ea\u10d8\u10e3\u10da\u10d8 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d3\u10d8\u10e1\u10ea\u10d8\u10de\u10da\u10d8\u10dc\u10d4\u10d1\u10d8\u10e1 \u10dc\u10d0\u10d6\u10d0\u10d5\u10d8\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e1\u10ec\u10d0\u10d5\u10da\u10dd\u10d1\u10e1 \u10d1\u10d0\u10e0\u10d8\u10d4\u10e0\u10d4\u10d1\u10e1, \u10e0\u10d0\u10ea \u10ee\u10d4\u10da\u10e1 \u10e3\u10e8\u10da\u10d8\u10e1 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e1, \u10d8\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10dd\u10e1. \u10e2\u10e0\u10d0\u10d3\u10d8\u10ea\u10d8\u10e3\u10da\u10d8 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d7\u10d4\u10dd\u10e0\u10d8\u10d8\u10e1\u10d2\u10d0\u10dc \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d8\u10d7, \u10d1\u10d8\u10f0\u10d4\u10d5\u10d8\u10dd\u10e0\u10d8\u10e1\u10e2\u10e3\u10da\u10d8 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d0 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8 \u10d8\u10e0\u10d0\u10ea\u10d8\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10d8 \u10d0\u10e0\u10e1\u10d4\u10d1\u10d0\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10e1, \u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10e1\u10ef\u10d0\u10e1 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10da\u10d0\u10d3 \u10e3\u10d3\u10d4\u10d5\u10e1 \u10d4\u10d5\u10e0\u10d8\u10e1\u10e2\u10d8\u10d9\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d4.\u10ec. \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10e3\u10e0\u10d8 \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d4\u10d1\u10d8 (biases).<\/p>\n\n\n\n<p>\u10d6\u10d4\u10d3\u10d0 \u10e1\u10d0\u10db \u10e1\u10d8\u10e2\u10e3\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8, \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3 - \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 \u10d4.\u10ec. \u10d9\u10dd\u10d2\u10dc\u10d8\u10e2\u10e3\u10e0\u10d8 \u10d3\u10d0\u10e6\u10da\u10d8\u10da\u10dd\u10d1\u10d8\u10e1 , \u10d2\u10d0\u10d3\u10d0\u10e2\u10d5\u10d8\u10e0\u10d7\u10e3\u10da\u10dd\u10d1\u10d8\u10e1 \u10d1\u10e0\u10d0\u10da\u10d8\u10d0 (cognitive load) - \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0 \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10e3\u10da\u10d8\u10d0 \u10d3\u10d0 \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3, \u10e0\u10d0\u10e6\u10d0\u10ea\u10d4\u10d4\u10d1\u10d8 \u10d0\u10d5\u10d8\u10ec\u10e7\u10d3\u10d4\u10d1\u10d0; \u10db\u10d4\u10dd\u10e0\u10d4 \u10d9\u10d8 - \u10e7\u10d5\u10d4\u10da\u10d0\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10dc\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8 \u10de\u10e0\u10dd\u10d9\u10e0\u10d0\u10e1\u10e2\u10d8\u10dc\u10d0\u10ea\u10d8\u10d0\u10d0 (procrastination) - \u10ee\u10d5\u10d0\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10d3\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10d1\u10dd\u10da\u10dd \u10ec\u10e3\u10d7\u10d0\u10db\u10d3\u10d4 \u10e1\u10d0\u10e5\u10db\u10d8\u10e1 \u10db\u10d8\u10e7\u10d5\u10d0\u10dc\u10d0; \u10db\u10d4\u10e1\u10d0\u10db\u10d4\u10e8\u10d8 \u10d9\u10d8 \u10e9\u10d5\u10d4\u10dc\u10d8 \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10df\u10d8 \u10d4.\u10ec. mindless choosing - \u10d2\u10d0\u10e3\u10d0\u10d6\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 - \u10db\u10e1\u10ee\u10d5\u10d4\u10e0\u10de\u10da\u10d8\u10d0.&nbsp;<\/p>\n\n\n\n<p>\u10d1\u10d8\u10f0\u10d4\u10d5\u10d8\u10dd\u10e0\u10d8\u10e1\u10e2\u10e3\u10da\u10d8 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10d0 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10db \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10e3\u10e0 \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d4\u10d1\u10e1 \u10e1\u10ec\u10d0\u10d5\u10da\u10dd\u10d1\u10e1 \u10d3\u10d0 \u10d0\u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10d4\u10e1 \u10db\u10d8\u10d2\u10dc\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d8\u10e1\u10d4\u10d5 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10e1\u10d8\u10d9\u10d4\u10d7\u10dd\u10d3 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10dd\u10e1 \u10d3\u10d0 \u10e8\u10d4\u10d0\u10db\u10ea\u10d8\u10e0\u10dd\u10e1 \u10d0\u10dc \u10d2\u10d0\u10d0\u10e5\u10e0\u10dd\u10e1 \u10d6\u10e6\u10d5\u10d0\u10e0\u10d8 \u10e1\u10e3\u10e0\u10d5\u10d8\u10da\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1, \u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd \u10d0\u10dc \u10ef\u10d0\u10dc\u10db\u10e0\u10d7\u10d4\u10da\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10e1\u10d8\u10d9\u10d4\u10d7\u10dd \u10e5\u10ea\u10d4\u10d5\u10d0 \u10dc\u10d4\u10da-\u10dc\u10d4\u10da\u10d0 \u10d3\u10d0 \u10e3\u10db\u10e2\u10d9\u10d8\u10d5\u10dc\u10d4\u10e3\u10da\u10dd\u10d3 \u10d2\u10d0\u10d3\u10d0\u10d0\u10e5\u10ea\u10d8\u10dd\u10e1 \u10e9\u10d5\u10d4\u10d5\u10d0\u10d3.&nbsp;<\/p>\n\n\n\n<p>\u10e5\u10ea\u10d4\u10d5\u10d8\u10e1 \u10db\u10d4\u10ea\u10dc\u10d8\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d8\u10f0\u10d4\u10d5\u10d8\u10dd\u10e0\u10d8\u10e1\u10e2\u10e3\u10da\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0 \u10d0\u10e6\u10db\u10d0\u10d5\u10d0\u10da\u10d8 \u10e2\u10e0\u10d4\u10dc\u10d3\u10d8\u10d0 \u10d3\u10d0 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7\u10d0\u10d0 \u10d3\u10d0\u10d2\u10d4\u10dc\u10d4\u10e0\u10d2\u10d8\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e8\u10d8, \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8, \u10f0\u10e0-\u10e8\u10d8, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d4\u10dc\u10d4\u10ef\u10db\u10d4\u10dc\u10e2\u10e8\u10d8 (CX), \u10e1\u10d0\u10ef\u10d0\u10e0\u10dd \u10de\u10dd\u10da\u10d8\u10e2\u10d8\u10d9\u10d8\u10e1 \u10e4\u10dd\u10e0\u10db\u10d8\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d3\u10d0 \u10d1\u10d4\u10d5\u10e0 \u10e1\u10ee\u10d5\u10d0 \u10e1\u10e4\u10d4\u10e0\u10dd\u10e8\u10d8.<\/p>","protected":false},"excerpt":{"rendered":"<p>If we want to change human behavior, these factors should be in place:&#8230;<\/p>","protected":false},"author":1,"featured_media":2795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/posts\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":2,"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/posts\/2613\/revisions"}],"predecessor-version":[{"id":2804,"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/posts\/2613\/revisions\/2804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/media\/2795"}],"wp:attachment":[{"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/media?parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/categories?post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biscpartners.com\/ge\/wp-json\/wp\/v2\/tags?post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}